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At Avocado VA, we want to make our clients’ life easier. Our dynamic virtual assistant services combines efficiency, creativity, and a personalized approach to meet the needs every need of clients.
With that in mind, our brand’s main focus is creating a relaxed and healthy environment for our clients through our reliable, versetile and impressive service, conveniently encapsulated by our company’s slogan—It’s Good For You.
The Avocado Virtual Assistants logo is a fresh and memorable visual identity. The brand has three main parts: 1.) Typography, 2.) Avocado Visual Identity and the 3.) Subheading.
The playful avocado icon, cleverly incorporating a chat bubble seed, communicate the brand’s dedication to making our client’s life easier
Logo Usage: The Avocado VA logo should always appear clear and legible, with sufficient space around it to maintain visual integrity. Please avoid altering or distorting the logo in any way.
Don’t distort: Never stretch, squash, or otherwise alter the logo’s proportions. Always scale it proportionally.
Don’t recolor or add effects: Stick to the approved color palette and avoid adding gradients, shadows, or other effects unless specifically permitted.
Don’t modify the design: Don’t change the fonts, add or remove elements, or create unofficial variations.
Don’t misuse: Avoid placing the logo on cluttered backgrounds, using low-resolution images, or infringing on copyright.
Don’t use outdated versions: Always use the current, approved logo as provided in the brand guidelines
Logo Usage: The Avocado VA (Vertical) logo should always appear clear and legible, with sufficient space around it to maintain visual integrity. Please avoid altering or distorting the logo in any way.
Don’t distort: Never stretch, squash, or otherwise alter the logo’s proportions. Always scale it proportionally.
Don’t recolor or add effects: Stick to the approved color palette and avoid adding gradients, shadows, or other effects unless specifically permitted.
Don’t modify the design: Don’t change the fonts, add or remove elements, or create unofficial variations.
Don’t misuse: Avoid placing the logo on cluttered backgrounds, using low-resolution images, or infringing on copyright.
Don’t use outdated versions: Always use the current, approved logo as provided in the brand guidelines
Our color palette is inspired by nature, providing a balance of calmness and energy that reflects our professional yet friendly approach to virtual assistance.
The choice of fonts for Avocado VA reflects our modern, friendly, and accessible tone. It’s important to use the following fonts consistently across all communication:
Images used by Avocado VA should reflect the values of professionalism, reliability, and approachability. We encourage images that feature:
• Clean, bright, and modern workspaces.
• Professional individuals engaged in collaborative or focused tasks.
• Picturesque and relaxing environments (e.g. beaches, woods, lake etc.)
• Images with natural, neutral tones, complementing the brand’s color palette
Brand persona: Avocado’s brand persona is that of a reliable young professional. Our brand persona personifies professionalism, reliabilityand a fresh, and energetic vitality unique to our brand.
• Professional: We are experts in virtual assistance and provide clear, concise, and knowledgeable communication. We will showcase in our messaging the different and diverse expertise of our VAs through concrete examples, technical terminologies and up-to-date information.
• Reliable: We are dependable and consistent. We want to reflect our care for our clients through reliable and timely service. Our messaging should emphasize our goal of making our clients lives’ easier, healthy and stress free.
• Fresh and Energetic: Lastly, we want our brand to reflect a positive and fresh energy. We underscore our willingnes to go above and beyond for our clients. Our brand embraces innovation, oppeness and a vigor that is infectious and effective.
SAMPLE PARAGRAPH
“Juggling multiple projects and feeling overwhelmed? Let Avocado VA take
a load off! Our expert virtual assistants are here to provide professional
support, handling everything from scheduling and email management to
social media and data entry, and everything else in between.
You can rely on us to be consistent and dependable, freeing you up to focus
on what you do best. Make your life a vacation, choose Avocado VA!”
SAMPLE PARAGRAPH
“Overwhelmed? Reclaim your time and amplify your impact with Avocado
VA. Our skilled virtual assistants, specializing in everything from digital
marketing to project management, handle the daily grind so you can focus
on what matters. Imagine: a streamlined workflow, a decluttered inbox, and way less stress.
We’re dedicated partners, committed to exceeding expectations and
helping you thrive. Hit us up for a free consultation.”
These brand guidelines should be applied consistently across all forms of communication, both digital and print.
This Includes:
• Website design and content
• Social media profiles and posts
• Email templates and newsletters
• Business cards and promotional materials
• Presentations and reports
For any questions or clarifications regarding the use of these brand
guidelines, please reach out to:
12060 Bellaire Blvd Ste G, Houston, TX77072,
By adhering to these guidelines, we ensure that Avocado VA presents a unified and professional identity that resonates with our clients and stands out in the market.
This guideline will help ensure that the Avocado VA brand is consistently represented across all platforms and materials. Let me know if you’d like to refine or add anything
